Follow Up Email - Configuring Campaign Triggers
Triggers are conditions that sets off the campaign, based on customer behaviour.
If you are using a pre-created campaign, this will automatically create your triggers for you. If not, you will find a blank campaign, where you can create your own triggers.
When adding / managing a Trigger, you will be able to see the following information from a pop up.
| Field | Notes |
| General Information | |
| Title | Input a name for the trigger. |
| Is Active | Determines if the Trigger is enabled. |
| Active From | Define the start date at which this Trigger should be active |
| Active To | Define the end date from which this Trigger is deactivated |
| Store View | Define the Store View that the Trigger will work on |
| Sender Details | |
| Sender Email | Define the Email Address used to send the emails |
| Sender Name | Define the name (or title) associated with the email sender |
| Send copy to email | Input additional email addresses that included as blind copies (BCC) of all emails within this trigger. |
| Google Analytics Campaign | |
| Campaign Source | Defines the search engine, newsletter name, or other data sources. (available: email, follow-up-email, newsletter) |
| Campaign Medium | Defines which medium analytics shall be used, e.g. cpc, banner, email. |
| Campaign Name | Define the name of your Google Analytics Service |
| Campaign Term | Paid Keywords for your campaign |
| Campaign Content |
To track the campaign performance at Google Analytics, log in to your Google account and go to Traffic Sources > Campaigns. Select the campaign source from the list, and you will receive a report.
After completing the configuration needed, select Save.
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